You already know this.
When you need an electrician, a dentist, or someone to fix your HVAC, what's the first thing you do?
You search, you compare, and you read reviews.
If two businesses offer the same service at roughly the same price, you pick the one with more stars ⭐️⭐️⭐️⭐️⭐️ and more recent reviews. Almost every time. Because Reviews Matter.
Your customers do the exact same thing when they're looking for you.
Most businesses don’t have enough reviews because they’re not asking consistently, not because customers aren’t happy.
They ask here and there or tell the team to "remember to ask," but that's a one-time ask.
Without a real system, reviews trickle in.
Meanwhile, competitors look better online and win. That's where we come in.